Case Studies

Real campaigns. Clear numbers. Practical growth lessons.

See how Optivix helps businesses improve search visibility, conversion rates, lead quality, and paid media efficiency through focused digital strategy.

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Portfolio Impact $8.4M+

Attributed revenue influenced through SEO, paid media, web optimization, and lifecycle campaigns.

25K+ Leads 340% Avg ROI 1.2K+ Campaigns 98% Satisfaction

Featured Work

Growth stories across different industries.

Each project starts with a different challenge, but the playbook is consistent: diagnose, prioritize, execute, measure, and scale.

E-commerce Fashion

Fashion retailer rebuilt organic growth and reduced paid acquisition pressure.

The brand had strong products but relied heavily on paid ads. We improved technical SEO, rebuilt category content, optimized product pages, and launched high-intent editorial content around seasonal searches.

+175%Organic Traffic

+210%Revenue Growth

3.2xROAS

Technical SEO cleanup and crawl improvement
Conversion-focused product page refresh
Search-led content calendar for commercial keywords

B2B Services

IT services company improved lead quality while lowering cost per lead.

The company was generating inquiries, but too many were poor-fit prospects. We rebuilt campaign targeting, created dedicated landing pages, tightened messaging, and connected conversion tracking to pipeline quality.

+160%Qualified Leads

+65%Conversion Rate

-40%Cost Per Lead

Google and LinkedIn campaign restructure
Industry-specific landing page strategy
Lead quality feedback loop with sales team

SaaS Platform

SaaS platform increased trials with clearer positioning and funnel improvements.

The product was valuable, but the website did not explain the use case quickly enough. We refined messaging, redesigned core conversion pages, launched retargeting, and supported the funnel with comparison content.

+120%Trial Sign-ups

+85%MQLs

+95%Search Visibility

Homepage and pricing page conversion audit
Competitor comparison content strategy
Retargeting campaign and email nurture sequence

Measured Outcomes

We track the numbers that connect marketing to business growth.

72%Average increase in landing page conversion rate after focused CRO work.

41%Average reduction in wasted ad spend after campaign restructuring.

3.8xAverage return from multi-channel campaigns with clean tracking.

90 daysTypical timeline to see clear directional signals from a new strategy.

Industries

Built for businesses that need measurable performance.

We adapt strategy by market, customer journey, buying cycle, and competitive pressure.

E-commerceSEO, paid shopping, product pages, retention, and seasonal campaigns.

B2B ServicesLead quality, landing pages, LinkedIn campaigns, and sales pipeline support.

SaaSTrial acquisition, onboarding funnels, comparison content, and lifecycle email.

Local BusinessGoogle Business Profile, local SEO, reviews, map visibility, and calls.

HealthcareTrust-focused content, location pages, compliance-aware messaging, and lead generation.

Professional BrandsPositioning, credibility, thought leadership, and conversion-ready websites.

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